Corso Europa 22, Milan

Designed by architect Vico Magistretti in the late 1950s, the building has recently undergone extensive renovations, including upgrades to its systems and common areas, as well as a thorough cleaning and enhancement of its exterior façade.

The edifice's architectural charm lies in its original façade, characterized by a harmonious interplay of solids and voids created by windows and polished white granite slabs, accentuated by exposed pillars. The façade's geometry is defined by seven vertical pillars and horizontal divisions of aluminum windows, deviating from the conventional 'curtain wall' design prevalent in 1950s commercial buildings. This deliberate departure maximizes the façade's utility while transforming it into an elegant and visually striking feature, serving as the defining aesthetic element of the entire streetscape.

According to the selected lighting design, the original geometry of the building’s façade required a balanced alternation of lines of bright white light to ensure eye-catching effects all over its surface. To achieve this, the ultra-compact linear profiles of the nanoPARADE series were chosen for their extreme thinness and optimal performance. Fitted with a separate power supply unit, nanoPARADE is the ideal solution for easy outdoor installation on balconies, windows, or façades, where a reduced mounting space drastically limits the range of suitable products.

Selected in two different lengths – 620 mm and 1220 mm – and in a tunable white configuration ranging from 2300K to 8000K, they have been installed on the different textures of the building’s surface with the help of dedicated fixing brackets. The obtained light pattern follows the building's architecture with its interplay of solid elements and empty spaces through alternating short and long elements in a crossing pattern. Now, its geometric arrangement is elegantly highlighted by horizontal lines of light, delivering a new identity to the surrounding area at night. To complete the lighting scheme, several MOON WALLs, in tunabe white configuration, were installed on the cross-section framing the first floor facing downwards to illuminate the entrances of the shops occupying this area.

Featuring on-board electronics with independent control of one-foot-long pixel clusters, nanoPARADE can be easily managed via RDM or DMX for the creation of eye-catching lighting shows through the dynamic rendering of any graphic pattern or animation. The selected tunable white version allows the creation of amazing visual renders in changing hues of white.

Credits:
Product supply and operational support: HI LITE NEXT SRL

Installed products:
7x MOON WALL DW 3000K - 6500K, Narrow optics, black RAL 9005
1x NANOPARADE 4 DW 2300K - 8000K ACTIVE
2x NANOPARADE 2 DW 2300K - 8000K PASSIVE
1x NANOPARADE LINE END CAP
1x NANOPARADE START LINE with connectors
1x IP67 Power supply unit 120W
3x NANOPARADE 4 DW 2300K - 8000K ACTIVE
7x NANOPARADE 4 DW 2300K - 8000K PASSIVE
40x NANOPARADE 4 DW 2300K - 8000K PASSIVE
72 x NANOPARADE 2 DW OPALINE 2300K - 8000K PASSIVE
274x NANOPARADE FIXING BRACKET
42xNANOPARADE LINE END CAP
42x NANOPARADE START LINE with connectors
2x WALL-TSC
2x IP65 4-channels SPLITTER DMX-RDM