Located at Corso Europa 22 in Milan, this building,
owned by a real estate fund, is dedicated to commercial and office spaces,
attracting prominent tenants. Spanning across 2,400 square meters and rising
seven stories above ground with an 8th floor coming soon, it
occupies a prime location in the heart of the city, close to San Babila and the
Duomo. The area is currently undergoing redevelopment, drawing keen interest
from institutional investors due to its proximity to various amenities.
Year
2024
Location
Milan, Italy
Lighting design
STUDIO PAOLO ASTI ARCHITETTI
Product specification and installation
HI LITE NEXT SRL
Designed by architect Vico Magistretti in the late
1950s, the building has recently undergone extensive renovations, including
upgrades to its systems and common areas, as well as a thorough cleaning and
enhancement of its exterior façade.
The edifice's architectural charm lies in its original
façade, characterized by a harmonious interplay of solids and voids created by
windows and polished white granite slabs, accentuated by exposed pillars. The
façade's geometry is defined by seven vertical pillars and horizontal divisions
of aluminum windows, deviating from the conventional 'curtain wall' design
prevalent in 1950s commercial buildings. This deliberate departure maximizes
the façade's utility while transforming it into an elegant and visually
striking feature, serving as the defining aesthetic element of the entire
streetscape.
According to the selected lighting design, the
original geometry of the building’s façade required a balanced alternation of
lines of bright white light to ensure eye-catching effects all over its
surface. To achieve this, the ultra-compact linear profiles of the nanoPARADE
series were chosen for their extreme thinness and optimal performance. Fitted
with a separate power supply unit, nanoPARADE is the ideal solution for easy
outdoor installation on balconies, windows, or façades, where a reduced mounting
space drastically limits the range of suitable products.
Selected in two different lengths – 620 mm and 1220 mm
– and in a tunable white configuration ranging from 2300K to 8000K, they have
been installed on the different textures of the building’s surface with the
help of dedicated fixing brackets. The obtained light pattern follows the
building's architecture with its interplay of solid elements and empty spaces
through alternating short and long elements in a crossing pattern. Now, its
geometric arrangement is elegantly highlighted by horizontal lines of light,
delivering a new identity to the surrounding area at night. To complete the
lighting scheme, several MOON WALLs, in tunabe white configuration, were
installed on the cross-section framing the first floor facing downwards to
illuminate the entrances of the shops occupying this area.
Featuring on-board electronics with independent
control of one-foot-long pixel clusters, nanoPARADE can be easily managed via
RDM or DMX for the creation of eye-catching lighting shows through the dynamic
rendering of any graphic pattern or animation. The selected tunable white
version allows the creation of amazing visual renders in changing hues of
white.
Credits:
Product supply and operational support: HI LITE NEXT
SRL
Concept and lighting design: STUDIO PAOLO ASTI
ARCHITETTI
Installed products:
7x MOON WALL DW 3000K - 6500K, Narrow optics, black
RAL 9005
1x NANOPARADE 4 DW 2300K - 8000K ACTIVE
2x NANOPARADE 2 DW 2300K - 8000K PASSIVE
1x NANOPARADE LINE END CAP
1x NANOPARADE START LINE with connectors
1x IP67 Power supply unit 120W
3x NANOPARADE 4 DW 2300K - 8000K ACTIVE
7x NANOPARADE 4 DW 2300K - 8000K PASSIVE
40x NANOPARADE 4 DW 2300K - 8000K PASSIVE
72 x NANOPARADE 2 DW OPALINE 2300K - 8000K PASSIVE
274x NANOPARADE FIXING BRACKET
42xNANOPARADE LINE END CAP
42x NANOPARADE START LINE with connectors
2x WALL-TSC
2x IP65 4-channels SPLITTER DMX-RDM
Related Products
nanoPARADE 2 Dynamic White
Exterior surface mount modular cove lighting
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nanoPARADE 4 Dynamic White
Exterior surface mount modular cove lighting
Linear Profiles
nanoPARADE 2 Dynamic White
Exterior surface mount modular cove lighting
Linear Profiles
nanoPARADE 4 Dynamic White
Exterior surface mount modular cove lighting
Linear Profiles
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