Held in Milan on October,
9th 2023, the inauguration of APRITIMODA 2023 coincided with the
official "debut in society" of our brand-new uplighter, GEA by
Francesca Storaro. This revolutionary and matchless novelty has been engineered
to offer an alternative lighting concept for a variety of installations requiring
even, natural, and elegant wall wash effects on façades reaching heights of up
to 18 meters.
Year
2023
Location
MIlan, Italy
Pictures
Luca Cioci
Hosting this inaugural
event, the Palazzina Appiani was the perfect setting to showcase this product
launch in the best possible way. On this occasion, some units of GEA in RGBW
colour configuration cast a pink glow on the central area of the building's façade,
symbolizing the official brand colour of APRITIMODA 2023 and its passion
for Made in Italy creativity. Additional units of GEA in 3000K warm white lit
up the sides of the palace frontispiece, located in the largest park in the
center of Milan, making it a true jewel. Despite the temporary installation of
the uplighters, and the impossibility of using a proper in-ground positioning,
the final result showcases the full potential of this unique recessed
luminaire. Both coloured and white light effects resulted perfectly
homogeneous, enhancing in a very natural way the architectural details of the
building’s façade.
Conceived and engineered
according to the specifications of the world-renowned lighting designer
Francesca Storaro, GEA features an unprecedented combination of tree different
bespoke optics allocated in the same chassis to deliver an even wall wash
effect on both close-up and distant installations. Three individually
manageable optics rows ensure a surprisingly uniform coverage of a vertical
space from ground level up to approximately 18 metres.
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