'Aevum' by Zaha Hadid Architects for A.A.T.C. and Co. As part of Milan Design Week 2025,
internationally renowned architects and designers will showcase their personal
interpretations of creativity and action in the exhibition ‘Cre-Action’.
Through a series of installations, the event will highlight the deep connection among architecture, art, and sustainability.
The University of Milan will be one of five
Milanese venues hosting ‘Cre-Action’, a major event conceived and
organized by the interior and contemporary design magazine INTERNI,
running from April 7 to 17, 2025. The term ‘Cre-Action’ is meant to
evoke a dynamic process where creativity translates into action, capable of
driving change.
Year
2025
The historic university will be transformed into a
vibrant hub of ideas, where a detailed and realistic exploration of the bond
between design, art, and architecture will materialize into interactive works
and ever-changing spaces. These installations will challenge perceptions while
showcasing the transformative power of creativity. The 2025 edition will engage leading architects, designers, and companies in a collaborative dialogue, with
design playing a pivotal role. This initiative will inspire action and creation, encourage reflection and experience, and establish the designer as a key figure in making the culture of design both accessible and understandable to all.
Among the installations featured at the University of
Milan for ‘Cre-Action’, ‘Aevum’, meaning Eternity, will
celebrate the timeless beauty of marble, exploring innovative and
unconventional applications of this material, including the use of stone waste.
Designed by Zaha Hadid Architects and illuminated by Griven, the
sculpture will consist of three large arches of varying sizes—one crafted from
solid marble and two 3D-printed using a concrete blend. In visual harmony with
the university’s magnificent colonnade, the installation will seamlessly blend the
culture of craftsmanship with advanced technology, creating a sensory
experience enriched by light and symbolizing the promise of a sustainable
future.
Aevum INTERNI Cre-Action Università degli
Studi di Milano
Cortile d’Onore Via
Festa del Perdono 7, Milan
April, 7-17
Design: Zaha Hadid Architects (ZHA) Sponsor, Natural Stone Contractor: A.A.T.C. and Co.with the support of Structure: Eckersley O’Callaghan 3D Printing: Vertico Lighting: Griven Installation: Carpenterie Pezzetti
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