Green urban spaces are becoming more and more important in our everyday life and must be enjoyed with a new awareness and an eye on sustainability. To (re)discover the pleasure of living outdoor, the influential magazine Elle Decor Italia has chosen an original location in the heart of Milan to unveil in an unconventional exhibition the most innovative ideas and solutions of top brands in the field of exterior lighting and furniture. For the four days of ELLE DECOR ALL’APERTO, the quiet, peaceful essence of the Renaissance Cloisters of San Simpliciano has been turned into a lively, multisensory experience. On this occasion, we have premiered new fixtures and promoted company flagships while delivering our concept of outdoor lighting.
Exhibition Design: DWA Design Studio
Landscape Design: Marco Bay
Our new Parade L-1 linear bars in a dynamic white light configuration have been located at the base of the arches all around the beautiful cloister to enhance their upper crown and side columns in changing shades of white. Three GoboLED 80D units have been installed to reiterate the main theme of the event - #ilivebetteroutside - on the ceiling of the welcome area, refreshed by a flowered pattern. Engineered for the enhancement of landscape and architectural details in residential or commercial areas through a refined accent lighting, the brand-new Moon series has been displayed for the first time and will soon be available on the market. Stay tuned to discover more about this absolute product novelty.
ELLE DECOR ALL'APERTO
by Elle Decor Italia
Exhibition Design: DWA Design Studio
Landscape Design: Marco Bay
Photo credits: Max Zambelli – Luca Privitera - Giulio Ghirardi - Eliana Masetti
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